Meet Yupi, the coach I created.
Talking about money brings stress and shame. Yupi lowers that barrier: a friendly coach who tells you what's next, celebrates your progress, and never scolds.
- Role
- Creator · character & identity
- Deliverables
- 10 poses, voice, chat persona
- Lives in
- Login, onboarding, home, chat
- Product
- Yuhu App · iOS & Android
- The problem
- Financial apps feel like forms — cold, judgmental, and easy to abandon.
- What I did
- A character with a pose for every emotional moment, a warm Mexican voice, and a signature blue speech bubble used across the app and the AI chat.
- The outcome
- Yupi is the face and voice of the Yuhu App — from login to the message of the day to YupiBot, the 24/7 AI coach.
Money talk, without the shame.
Most people never had a financial advisor. Yupi is meant to be that advisor — but approachable. In the financial gym he’s the trainer: he diagnoses where you are, recommends the next exercise, and keeps you company along the way.
A character turns the app into companionship instead of paperwork. He celebrates, explains, and never makes anyone feel bad about where they’re starting from.
One Yupi for every moment.
I designed a version of Yupi for each emotional moment in the app, so he always matches what’s happening on screen: lifting weights to welcome you, pushing a cart in the marketplace, holding a flame for your streak, or looking a little sad when something goes wrong.
Login
Welcome
Marketplace
Habits & streak
Diagnosis
Budget & goals
Income & expenses
Community
Something went wrong
Chat avatar
How he talks.
Informal, warm, and Mexican: he talks about tu lana and asks ¿cuánta lana te cae? Short sentences, no jargon, no scolding. He celebrates with a ¡Bien hecho! and explains with a fact.
His signature: the blue bubble
- A circular avatar on mint green, and a blue speech bubble with white text.
- The bubble appears wherever Yupi speaks — onboarding, Home, budget, chat.
- Here he explains why the amounts are estimates, in one friendly sentence.
He never scolds. Starting with debt isn’t a failure — it’s the first day at the gym.
Where he shows up.
Yupi appears at the moments that matter: welcoming you at login, introducing the gym during onboarding, leaving a message of the day with the next step, and celebrating every milestone.
He celebrates progress
- Every milestone gets a moment: a new badge, a kept goal, a streak.
- He always closes with what to do next, so the celebration leads to action.
A coach, 24/7.
YupiBot is Yupi in conversation mode, living in the app’s fourth tab.
Ask him anything about your money
- Questions about your finances, your plan, and your YuhuPoints.
- Saving tips and where your money is going.
- Log an expense from a photo of a receipt.
- Rotating suggestions help people who don’t know what to ask.
Better with every chat.
Every conversation can be rated, without interrupting. The invitation arrives as just another message in the chat, and it can always be left for later.
- Invitation
A card in the chat with five empty stars.
- Rating
Tap a star — the score is already set.
- Detail
The follow-up question changes with the score: what went wrong, what was missing, or what you liked.
- Thanks
Yupi thanks you — sometimes with bonus YuhuPoints.
Postponing isn’t rejecting: “later” and “close” are tracked differently, so the team knows which topics Yupi answers well and which need work.
