Hi, I'm Angela

Data-driven design for better digital products.

Product Owner & Product Designer — I decide what we build, design it, and launch it.

  • Open to work · Remote or Miami, FL
  • 2+ years in product
  • Fintech mobile app
  • Spanish · English C1

I  watch how people actually use products,  test what could be better, and  develop the ideas that prove themselves —  then measure it and start again. 

What I bring

Product ownership

I align releases with the company's vision and lead new products from first idea to launch — with engineering, legal, and finance at the table.

  • Roadmap & releases
  • Product definition
  • Cross-functional alignment
  • QA & launch

UX/UI design

Interactive mockups that cover every variation and edge case, with an industrial designer's eye for how people really use things.

  • User flows
  • Interactive prototypes
  • Edge cases & states
  • Hand-off & specs
  • Character design

Data & measurement

I define what success looks like and build the dashboards myself, so every release is measured from day one.

  • Analytics events
  • Dashboards with code
  • A/B testing (VWO)
  • Clarity & Smartlook

How I work

Every release at Yuhu goes through the same loop — and what we learn feeds the next one.

Step 01

Align

I align every release with leadership, so what we release serves the company's vision and the products coming next.

Roadmap · Vision
Step 02

Define

New products start with me: research, brainstorming, and mapping the flow — and how it connects to our systems — with engineering, legal, and finance.

Cross-functional
Step 03

Design

Interactive mockups that cover every variation and scenario our users could run into — not just the happy path.

Claude Design
Step 04

Hand off

A complete hand-off for developers: specs, documentation of every change, analytics events, and assets.

Specs · Events · Assets
Step 05

Instrument

While it's being built, I code the dashboards that will measure it — with Claude Code, versioned on GitHub, inside our product admin.

Claude Code · GitHub
Step 06

QA

We test every possible case. I send back fixes, we test again — until it's right.

Test · Fix · Retest
Step 07

Release

The app release goes out and the dashboards are already live, tracking metrics from day one.

Metrics from day one
Step 08

Iterate

User feedback and our own improvement ideas feed the next loop.

Continuous improvement

Selected work

Three projects from Yuhu, where I've worked since the app's first team.

Building a financial gym

From the first team exploring ideas to owning the roadmap: an app that turns financial wellbeing into a daily workout — diagnose, plan, track, save.

  • Founding product team
  • Product Owner
  • UX/UI

Meet Yupi

I created Yupi — the Yuhu App's mascot and AI financial coach — and his whole identity: his look, a pose for every moment, and a voice that never scolds.

  • Character design
  • Brand identity
  • Voice & tone

Analytics that explain

The analytics I built to read the Yuhu App: every signal compared against its usual range, plus the context and hypotheses that explain why it moved.

  • Data & measurement
  • Dashboards with code
  • Claude Code

Experience

  1. Apr 2026 – Present

    Senior Product Analyst · Product Owner, Mobile App

    Yuhu · Fintech

    Own the mobile app roadmap and align every release with the company vision. Lead new products with engineering, legal, and finance; design interactive prototypes, deliver developer hand-offs, build the metric dashboards, and run QA through release.

  2. Sep 2024 – Mar 2026

    Product Analyst (Jr.)

    Yuhu · Fintech

    Analyzed behavior with Clarity and Smartlook, ran A/B tests in VWO with direct front-end changes, drove improvement initiatives, and ran a client support flow that shaped the roadmap.

  3. Aug 2019 – Dec 2023

    Visual Communications & Student Outreach Coordinator

    Tecnológico de Monterrey

    Directed institutional brand identity, project-managed events end to end, and used data to optimize outreach strategy.

Angela Guevara

Industrial designer by training.

I studied Industrial Design at Tecnológico de Monterrey and Creative Communication in Kortrijk, Belgium. That taught me to design for how people actually use things — now I do it with data, experiments, and a roadmap.

Bilingual Spanish / English (C1).

Toolkit

  • Claude Design
  • Claude Code
  • Figma
  • Illustrator
  • Photoshop
  • Cursor
  • GitHub
  • Retool
  • Clarity
  • Smartlook
  • VWO
  • Jira
  • Notion

Education

  • BA in Industrial DesignTecnológico de Monterrey · 2018 – 2023
  • Creative CommunicationHogeschool West-Vlaanderen, Belgium · 2023
View résumé →